1月3日,在接受澎湃新闻()记者专访时,B站跨年晚会总导演宫鹏坦言,“说实话,B站跨年晚会到底是不是真的很“火”我不是很确定。但是,“出圈”是B站当时提到的需求,他们希望这个晚会不只是做给圈内文化的人看,不希望单纯复刻圈层内已有的UP主晚会、拜年祭等模式,而是希望让更多的人看到一个不一样的晚会。”

On January 3, in an interview with reporters, the director of the B-stop New Year's Eve party, Gong Peng, confessed,\" To be honest, whether the B-stop New Year's Eve party is really \"hot\" I'm not sure. However,\" out of the circle \"was the demand mentioned at station b at that time, they hope that the party is not just for the circle culture people to see, do not want to simply repeat the circle of the existing model of up party, festival, but hope to let more people see a different party.

  宫鹏:我们确定的方向是,打造一台属于B站的晚会、年轻人喜欢看的晚会,依托于B站的文化属性,要围绕共情点和共鸣点。

Gong Peng: the direction that we determine is to build a party that belongs to B station, the party that young people like to watch, rely on the cultural attribute of B station, want to revolve empathy point and resonance point.

  后来又提出了第二套方案,我们用10天时间对B站的文化做推演,发现B站包罗万象,有各种各样有趣的东西。节目策划的时候,我们会更多地问B站的用户,问他们喜欢的是什么,想看到什么。

Then came the second set of ideas. We spent 10 days trying to extrapolate the culture of station B. We found that station B contains all kinds of interesting things. When the program is planned, we will ask more users of station B, ask them what they like and what they want to see.

  我发现这些年轻人是很正能量和阳光的,他们在B站学习,是多元化的、想象力很丰富。并且每个领域都有专业的UP主,有独到的建树,这是在B站的文化群体里才会有的。做完晚会,我自己也越来越喜欢B站。

I find these young people are very positive energy and sunshine, they study in B station, is diverse, imagination is very rich. And each field has a professional UP master, with unique achievements, which will be in the B-station culture group. After the party, I myself more and more like B station.

  根据数据发现,在B站上,日漫、国风等都是用户喜爱的内容。值得一提的是,我们发现《钢铁洪流进行曲》出来之后,很多用户在B站上做态度表达,同时还发现,《亮剑》的鬼畜很多,《亮剑》文化在B站上是独有的。考虑到年轻人这种有新意的爱国表达,我们把《亮剑》和《钢铁洪流进行曲》融合到了一起。

According to the data found that on the B station, the sun, national style and so on are user favorite content. It is worth mentioning that we found that after the \"Iron and Steel torrent march\" came out, many users made attitude expression on the B station, but also found that the \"bright sword\" has a lot of ghost animals, and the \"bright sword\" culture is unique on the B station. Considering the innovative patriotic expression of youth, we have combined the bright sword and the march of steel.

  B站也会及时给到反馈信息。比如,《我为歌狂》这个动漫在B站人心目中是什么样的分量。还有《哪吒之魔童降世》本身就是一个爆款的动画片,因此这个节目受众面更广,可以满足所有人的情怀点。

Station B will also give feedback in time. For example,\" I for the song crazy \"this animation in the B station people's mind is what kind of weight. And \"Nezha's Magic Child\" itself is a popular cartoon, so the program is more popular, can meet the feelings of everyone.

  张蔷的disco表演,我们当时觉得可能会是四十岁左右的观众感兴趣,希望把这样的节目也放进来满足这部分人群的喜好。

Zhang Qiang's disco performance, which we thought might be of interest to viewers around the age of forty, was expected to bring in such a show to satisfy the crowd's preferences.

  另外,吴亦凡的《大碗宽面》在B站上的鬼畜视频很多,我们也搜集了很多相关视频。暂且不考虑艺人的流量,它在B站的文化圈层里也是有土壤的。

In addition, Wu Yifan's \"big bowl wide noodles\" on the B station ghost animal video many, we also collected a lot of related video. For the time being, regardless of the entertainer's flow, it also has soil in the cultural circle of station B.

  数据在受众喜欢的方向和类型做了很强的梳理。我们在数据里选择共性更大的节目,并且也要让节目可以满足不同人群喜欢的观赏点。

data in the direction and type of audience like to do a strong combing. We choose programs with greater commonality in the data, and let the show satisfy the audience.

  除此之外,UP主的出演也是我们跟B站共同探讨的。这是B站的晚会,一定要有UP主的演出。但是,也要保持体量,注重节目的差异性。比如,第一部分日漫回归音乐本体,交响乐团配合UP主演出。第二部分,在舞台包装上我们制作了新国风的概念。

Besides, the main performance of UP is also discussed with station B. This is the party at station B, and there must be a performance by the up owner. However, it is also necessary to maintain the volume, pay attention to the difference in the program. For example, the first part of the return to music ontology, symphony orchestra with UP main performance. The second part, in the stage packaging we made the concept of new national style.

  宫鹏:最开始想到,交响乐在晚会上还没有呈现过,很有新意。《权力的游戏》、《哈利波特》等影视的主题曲,其实都是强交响乐属性的。

Gongpeng: at first thought, symphony has not been presented at the party, very new. \"Game of Thrones \",\" Harry Potter\" and other film and television theme song, in fact, are strong symphony attributes.

  但是另一方面,交响乐比较高雅,我们想着让它落地,将流行音乐与之相融合,在符合音乐属性的前提下做一些改编。比如,GAI的音乐,本身是有programme(程式)的,我们就会和他沟通,通过与交响乐相融合,改变以往的风格,使之更燃。

But on the other hand, the symphony is more elegant, we want to let it fall to the ground, blend pop music with it, and make some adaptations in accordance with the musical attributes. GAI's music, for example, has its own program, and we communicate with it, changing its previous style and making it more exciting by blending with the symphony.

  节目编排方面,我们用数据分析用户具体喜欢看什么内容,然后再用晚会的章法去编排、重新梳理,包括整套晚会的情绪起伏和叙事逻辑等。

In terms of programming, we use data to analyze what users like to see, and then use the party's rules to arrange and rearrange, including the emotional ups and downs of the whole party and narrative logic.

  实际上,以往的晚会,导演组的思想太强了,有明显的导演属性和符号性在里面。而在这台晚会里,导演变成了规划者,对B站文化做一个梳理。

In fact, in the past evening party, the director group's thought is too strong, has the obvious director attribute and the symbol sex in it. And in this party, the director became a planner, to B station culture to do a comb.

  具体选歌上,比如B站提供给我们100首热门日漫的歌曲。我们就在办公室做测试,放出来给团队的年轻人听,看看他们听着哪首歌就嗨起来了,其实开始我都不知道《Déjàvu》。歌就是这样100进50,50进30等等选出来的。

Choose specific songs, such as B station to provide us with 100 popular songs. We did the tests at the office and let them out to the team's young people to see which song they were listening to, and I didn't even know about Dejavu at first. That's how the song is 100 into 50,50 into 30 and so on.

  至于破次元壁,刚开始出现次元概念的时候,是属于一个强属性的划分。但现在有了破次元壁的概念,其实整体的包容性提高了,大家都在去接受不一样的事物。无论几次元,好的东西大家都会喜欢。

As for breaking the wall of the dimension, when the concept of dimension appears at first, it belongs to a strong attribute division. But now with the concept of breaking the wall of the dimension, in fact, the overall inclusiveness has increased, everyone is accepting different things. No matter how many yuan, good things everyone will like.

  当时剪辑的时候,导演组内部也有分歧,有导演认为《韵界》这个节目有点太长了。根据数据分析,我认为方老师是B站用户喜欢的“神人”。虽然我很坚持保留这两个节目,但同时也有些担心年轻人到底会不会喜欢。不过没想到它会是个爆款。

At the time of the clip, the director's group was also divided, and some directors thought the program was a bit too long. According to the data analysis, I think teacher Fang is the \"god man\" that B station users like. Although I insist on keeping these two programs, I also have some worries about whether the young people will like them or not. But I didn't expect it to be popular.

  之前提到,B站晚会以交响音乐会出发。我们有交响乐团,有电声乐团,方老师又是国乐大师,起初想做东西方乐器的碰撞。

As mentioned earlier, the B-stop party starts with a symphony concert. We have a symphony orchestra, an electric orchestra, and Mr. Fang is also a master of national music, initially want to do the collision of East and West musical instruments.

  后来我们实际策划的时候,发现方老师会的乐器太多了,想到可以以乐器的差异化来配合剧情。当时导演组和方老师、赵兆老师用了一下午的时间去盘点,选音乐、对乐器。导演组认为,如果节目的专业性很强,缺少娱乐性的话,大家接受起来会有点门槛。方老师现场演绎了一段指弹嘴,我们觉得挺好玩的。

Later, when we actually planned, we found that Mr. Fang could play too many musical instruments, thinking of the difference in musical instruments to match the plot. At that time, the director group and teacher fang, zhao zhao spent the afternoon to take stock of the music, musical instruments. The director group believes that if the program is very professional, the lack of entertainment, people will accept a bit of a threshold. Teacher Fang interpreted a flick of his finger on the spot and we thought it was fun.

  所以,我们最后所设计的是让这11分钟的节目分成三个篇章,分别强调琵琶的音乐属性、丰富表演形式、以及跨界合作,这样不枯燥,更有可看性。

So what we finally designed was to divide the 11-minute program into three chapters, emphasizing the musical attributes of the lute, the rich form of performance, and cross-border cooperation, which was not boring and more visible.

  实际上,整个晚会都在分析交响乐到底有什么玩法。我们根据数据分析定了《中国军魂》和《钢铁洪流进行曲》之后,发现它们也有很强的交响乐属性。

In fact, the whole party was analyzing what the symphony was all about. After analyzing the data, we found that they also have strong symphonic attributes.

  我之前就看过军星爱乐合唱团的演出,知道他们当过兵,又有过相关演出。他们一般是不做商业化晚会的,所以当时我们去邀请的时候,以军人情怀打动了他们。

I've seen the show before, they've been in the army, they've been in the show. They usually don't do commercial parties, so when we went to invite them, we moved them with military feelings.

  排练的时候有交响乐团,也有专业老师指导,是一件被认真对待的事情。演出完,退伍老兵们感到很开心:“我们也会被年轻人热议,表演也会被点赞。”

Rehearsing with a symphony orchestra and a professional teacher is a serious matter. At the end of the show, veterans were delighted:\" We'll be hotly debated by young people, and we'll be praised.\"

  宫鹏:不能说这台晚会的舞美是最好的,每个晚会都有自己的属性和特点。只是B站晚会的空间布局与舞美规划,符合节目的设定,支撑节目的表演。

Gongpeng: I can't say that the beauty of this party is the best, each party has its own attributes and characteristics. Just B station party space layout and dance planning, in line with the program's setting, support the performance of the program.

  我们前后改了五版舞美设计。往往是,舞美出了一半去看节目,节目出来了以后我们再改舞美,舞美需要为每个节目而量身定制。

Before and after we changed the five edition dance design. Often, dance out of half to see the program, after the program came out we change dance beauty, dance beauty needs to be customized for each program.

  具体而言,体现在整个舞台的分配上,哪块给交响乐曲,哪块给舞美区。每个节目的视觉呈现都是定制化。比如,这个节目用火、瀑布还是冷烟火,有些节目完全是留白的,有些则是带动气氛的,这些都需要平衡。洛天依是虚拟偶像,不过之前我也合作过,这方面的技术成熟,前期策划精准,所以现场执行起来也比较顺利。

Specifically, it is reflected in the distribution of the whole stage, which piece to the symphony music, which piece to the dance area. The visual presentation of each program is customized. For example, the show uses fire, waterfalls or cold fireworks, some are completely blank, some are driving the atmosphere, these need to be balanced. Luo Tianyi is a virtual idol, but before I also cooperated, this aspect of technology mature, early planning precision, so the implementation of the site is also relatively smooth.

  宫鹏:确实,这个晚会主要是做给屏幕前的观众看的。第一版剪辑按照传统的晚会剪辑,导致交响乐和节目没有关联性,只是起到了伴奏的作用。

Gongpeng: indeed, this party is mainly for the audience in front of the screen. The first edition of the clip follows the traditional party clip, resulting in the symphony and the program has no relevance, only played the role of accompaniment.

  在镜头方面也有所取舍,比如,《海德薇变奏曲》的落幅一定要在理查德?克莱德曼和城堡的关系上。镜头的规划和设计都要以播出为参考来规划。

There's also a choice in the lens, such as the fact that \"Hedwig Variations\" has to fall in the size of Richard M. The relationship between Clydeman and the castle. The planning and design of the lens should be planned with the reference of broadcast.

  至于弹幕的设计,早先也有预想过。比如,张蔷和方锦龙的演出,策划的时候我们也测试了现场团队成员的反应,他们可能不知道这个人是谁,但有听过他/她的音乐。我要的就是这个效果,希望大家看完节目以后都能去搜索。

As for the design of the screen, there have been earlier expectations. For example, Zhang Qiang and Fang Jinlong's performance, when planning, we also tested the response of the live team members, they may not know who this person is, but have heard his\/her music. What I want is this effect, I hope you can search after watching the program.

  但是,“出圈”是B站当时提到的需求,他们希望这个晚会不只是做给圈内文化的人看,不希望单纯复刻圈层内已有的UP主晚会、拜年祭等模式,而是希望让更多的人看到一个不一样的晚会。

However,\" out of the circle \"was the demand mentioned at station B at that time, they hope that the party not only to the circle of culture to see, not to simply repeat the circle of the existing model of UP main party, New Year's Festival, but to let more people see a different party.


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